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 Written by Peter Li-Chang Kuo

(Chinese)

To solve the unemployment problem, in 1986, at the age of 28, Ding Lin-Hong (Linda Din) founded the world’s first social enterprise, “SEL,” while carrying her son. She quickly sold “AV Connectors” worldwide, unified the global TV “I/O” standard of NTSC and PAL, created 100 jobs, and at the same time discovered that unemployment is a “structural” problem.

Fig 1: Linda Din innovating industry with her son

After spiritual meditation day and night, Linda Din received a revelation from the Most High and produced a “TES schematic diagram,” describing a new techno-economic system for a total economic solution — the “TranSmart Electronic Store System” (TES). She claimed it could help disadvantaged people break through the limits of time and space (t-e-s) and earn a livelihood by making money from home.

Before defining “TES,” Linda Din described the world as “contact-based,” and afterward as the era of “Contactless" (non-contact), because she chose the “Contactless TranSmart Chip Card” (a cashless transaction system) as TES’s transaction tool. Therefore, a “Radio-Frequency Converter” (aka RF Transmitter) was needed to read the information (data) in the chip. Reports on our development of the “RF Transmitter” appeared in the "Economic Daily News" and the "Commercial Times" on December 28 and 29, 1989.

Fig 2: Reports on the “RF Transmitter” and its real device

The initial research and development funds were enough to buy every shop on Taichung Art Street, yet Linda Din still reached out to “help banks” that came to borrow money.

Fig 3: Linda Din lending money to banks

Even when accounts receivable had not yet been collected, she still helped unfamiliar enterprises that had accounts payable to settle their obligations. She would still extend "5 million or 10 million." She believed enterprises are national assets and should be helped through dishonor-crisis risks so society could prosper.

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